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Red Light Fashion Amsterdam
Fashion Hotspot of the Moment
Fashion and prostitutes: the combination was a magnet for the international press. From Germany to China and Japan, articles appeared all over the world about this intriguing combination in the Amsterdam Red Light District. Take a walk there nowadays, and you can admire the latest fashion creations of top Dutch designers behind the windows, rather than the well-known working girls. Some designers, meanwhile, have had offers from Hawaïi, Argentina and Moscow.
The Red Light Fashion Amsterdam project embroiders on Turning Talent into Business, in which 16 Dutch fashion designers spent two years being mentored in professional entrepreneurship, getting business advice and taking part in workshops together. When the City of Amsterdam decided to give a part of the window area to the creative industries, the designers selected for Turning Talent into Business were approached, because of their high level of quality.
Red Light Fashion Amsterdam gives an impression of the diversity and the strength of the Dutch fashion indentity. From the multidisciplinary Bas Kosters to the glamorous Jan Taminau with his crowd of international customers: the offerings of Red Light Fashion Amsterdam are extremely varied, and yet also completely Dutch. The work of Dutch designers is sometimes called 'Polderglamour': it's creative clothing, with a practical accent. By exhibiting together, the 16 talents combine their strengths and inspire each other. Their creations are on sale in the recently opened CODE Gallery Store, at 121 Oudezijds Achterburgwal. The initiative was reason enough for lighting expert Philips to get involved. They have provided their newest retail lighting, as a result of which the creations on show look resplendent in the windows and workshops. Red Light Fashion Amsterdam therefore offers possibilities for collaboration. There is also a plan to make a documentary following the designers' lives for a year.
Fashion is an important economic pillar for the Netherlands. It is home to the head offices of G-star, Mexx, Nike, Tommy Hilfiger, Oilily and recently also Reebok. They can all work happily here, because of the creative maturity of the international fashion professionals who love to live in Amsterdam, and because of the concentration in and around Amsterdam of subcontractors, PR offices, model agencies and magazines.
A webshop is opening shortly, so that the international public that has been captivated by Red Light Fashion Amsterdam can also buy the designs online. And it all started with making entrepreneurs out of talented designers.
Participating Label:
- Bas Kosters
- Corné Gabriëls
- Roswitha van Rijn
- Conny Groenewegen
- G+N
- Edwin Oudshoorn
- Jan Taminiau
- Daryl van Wouw
- Sjaak Hullekes
- Sebastic
- Mada van Gaans
- Ignoor
- Jeroen van Tuyl
- ...and beyond