Bureau Pindakaas

The remarkable way in which the office itself has invested in Amsterdam is shown in its bringing the Miami Ad school to the city. A possible Amsterdam office for this school of advertising, design, photography, interactivity and strategy/planning had already been discussed for years. Peggy talked with the owner concerning the possibilities of Amsterdam as a European creative hub, persuaded them and facilitated their arrival. The school is in the same building as Bureau Pindakaas. Miami Ad School Amsterdam is a marketing tool for Amsterdam.

Peggy also had a personal interest in Miami Ad School: she invests in young talent. Regarding the importance of the school, she says: “We are a private school, supported by the creative sector; the best teachers invest in it by teaching classes. Each student is guaranteed work on finishing the course. The students come from everywhere: Miami, Madrid, Hamburg, New Zeeland, San Francisco, including up-and-coming markets like India and Peru. They all think Amsterdam is wonderful, and often they don’t want to leave. The students are potential talent for offices all over the world. That’s appropriate given the growing trend for offices to employ international personnel.”

Back to their own approach at Bureau Pindakaas, which is no ordinary advertising agency. With a small group of employees and a large network of freelancers, their goal is to approach working with clients in a completely different way. To be able to mean something for a brand, Bureau Pindakaas aims to sit at the table with decision makers. They talk with them, try to make them loosen up. As an office, you must go further and deeper than is normally the rule for offices. Think with the brand. That’s a worldwide development: creativity is being drawn more and more into businesses and the government. But why? “We know with our experience as part of the creative industries how you can organise flexible tools and profit from them,” says Peggy.

www.bureaupindakaas-advertisingagency.com
dijksbikesandthestolenwaterkoker.blogspot.com
www.miamiadschool.com

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