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organisation
The television concept, Big Brother, Marcel Wanders’ Knotted Chair, the Rietveld Academy, Dick Bruna’s Miffy books, Paul Verhoeven’s film, Basic Instinct, advertising campaigns by KesselsKramer, Rembrandt’s paintings, fashion by Viktor & Rolf… These are only a few of the creative calling cards of the Amsterdam Metropolitan Area. Creative Amsterdam was set up to further strengthen the creative industries in the region.
What?
Creative Amsterdam stimulates the creative industries in the seven cities of the Amsterdam Metropolitan Area. The programme was initiated in 2007 with a pledge by the region’s local government and other organisations to cooperate.
Why?
More creative businesses
The Amsterdam Metropolitan Area is the fifth largest creative metropolis in the world. Many companies establish operational bases here because the area is easily accessible, creatives want to live here, and innovation and commerce go hand in hand. However, it is not always easy for creative players to find one another.
This is what Creative Amsterdam intends to change. Creative Amsterdam aims to promote:
How?
A one-stop shop for the creative industries
Creative Amsterdam offers national and international companies access to the creative potential of the region. Conversely, it also helps the region’s creative companies find the right facilities to stimulate their entrepreneurialism.
The programme does this through three key activities:
The Creative Board
The Creative Board is an advisory board that advises Creative Amsterdam in the realization of its objectives. The Board consists of a number of important icons, talents and representative organisations from a wide range of disciplines in the creative industry. Many of the members of the board are successful and enterprising experts that have gained (inter)national celebrity. Read more
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