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organisation

The municipality of Amsterdam

Creativity is the most distinctive and binding aspect of the city of Amsterdam. It is the engine of the city’s attractive and dynamic strengths. Amsterdam provides the kind of spatial and mental environment in which creativity can be nurtured and in which it can also flourish. Creativity can secure Amsterdam a unique and distinctive position as a top European city.

The 2007-2010 Creative Industry Programme will contribute to this ambition by:

  • Consolidating the interaction between creative industry and education (utilization of talent)
  • Utilizing the cultural diversity in Amsterdam
  • Stimulating creative entrepreneurs (from start-ups to growth companies)
  • Creating crossovers between the creative industry and other sectors, as well as between the media, culture and ICT
  • Creating room for growth (attractive, urban environments, suitable accommodation and simplification of the rules and regulations)
  • Promoting Amsterdam as a top creative city

Creativity, innovation and the spirit of commerce are the core values of the city marketing policy in the Amsterdam region.