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Profile: Jochem Leegstra
Jochem Leegstra is the creative director of ..., Staat. This brand / concept agency specializes in designing brand experiences. It’s hard to categorize the work that ...,staat does; but, it certainly does not end with 2D, 3D & 4D. In fact, they’re already having fun with 5D. The people at ...,staat believe they can apply their vision and creativity to any subject. This is fully evident from their eclectic portfolio of brand identities, visual identities, bars, objects, postage stamps and books. Cutting-edge designer Leegstra studied at the Hogeschool voor de Kunsten Utrecht (HKU) (Utrecht Academy of Arts) and previously worked as a director for AT5 and as creative director of the Amsterdam discotheque, Mazzo.
Company name:
...,staat.
Company founding date:
2000.
Place of business:
Amsterdam.
Names of founders:
Jochem Leegstra (founder/partner and partners: Julia Kortekaas, Michiel Steyn, and Martijn Tamboer).
Ages of founders:
1972.
About the company:
...,staat works in fashion, design, advertising and everything in between, including brand building, retail / interior / environmental and graphic design. We passionately believe communication comes in many different forms.
Current project:
Always several running at the same time. We just started a new job (Feb '09) for MTV international, event concept, SENZ (storm umbrella) from creative strategy to identity, and we are working on a number of projects for Converse & NIKE.
Source of inspiration:
Cities in general and underground fanzines, Japanese porno magazines and German puzzle books in particular.
My big idea:
Do & dream.
Favourite tools:
My head, a black pen, white paper and a MacBook.
Favourite website:
Image bookmarking on www.ffffound.com/ (daily: Google).
Hobby:
Well, ...,staat is certainly no hobby; however, it does bring together my work, my passion and my studies...
Best advice I ever received:
Do it yourself.
Biggest blunder:
Still coming. Or maybe not (and if you lose, don't lose the lesson).
Tips for professional colleagues:
Follow your passion. Do what you want to do. Really.
As an ambassador of Amsterdam, I would...
Not only support creativity, but also creative thinking and acting.
Company website:
www.staatamsterdam.nl
Company email address:
Web 2.0:
www.staatamsterdam.blogspot.com and www.linkedin.com/in/jochemstaat
