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Profile: Andrew Watson
Andrew is Creative Director at international communications agency: Amsterdam Worldwide. He began his working life as a multimedia designer in London, before fleeing for Amsterdam in 2002 to join the start-up Strawberryfrog. Most recently he's been the brains behind the award-winning Made of Japan work for Onitsuka Tiger.
Company name:
Amsterdam Worldwide.
Company founding date:
2008.
Place of business:
Amsterdam.
Name of founder:
Brian Elliot.
About the company:
Amsterdam Worldwide was founded in 2008 by CEO Brian Elliott as a full-service, international communications agency. Formerly known as StrawberryFrog Amsterdam (jointly founded by Elliott in 1999), Amsterdam Worldwide has created highly original and engaging work for some of the world's most respected brands, including Onitsuka Tiger, ASICS Europe, Anheuser-Busch InBev, Chevrolet, Coca Cola, Pernod Ricard, Heineken, IKEA, Mitsubishi, Opel, Sony Ericsson and Panasonic. Amsterdam Worldwide's multi-national and multi-disciplinary strategic, creative, digital, media and management teams work in collaboration with clients and agency partners to create highly effective, integrated pan-European and global campaigns. For more than nine years the agency has built passionate customer relationships, delivering results for clients who think big and are open to the innovative and unconventional.
Current project:
Made of Japan for Onitsuka Tiger.
Source of inspiration:
FFFFOUND/EVERYONE, ffffound.com/
My big idea:
I'm not telling, get your own.
Favourite tools:
Chainsaw.
Favourite website:
www.actionslack.tumblr.com/
Hobby:
Walking the dog.
Best advice I ever received:
Take advice from those with experience.
Biggest blunder:
Assuming I could "work out" how to make a boat engine work.
Tips for professional colleagues:
Don't agree to things in bars. Don't try to work with a hang over.
As an ambassador of Amsterdam, I would...
Make hero's of the creative people who are really pushing this city forward.
Company website:
www.amsterdamworldwide.com
Company email address:
Web 2.0:
Old news.
