Profile: Fons Schiedon

Company name:
Fons Schiedon.

Company founding date:
Juni 2002.

Place of business:
Amsterdam, Berlin.

Names of founder:
Fons Schiedon.

Ages of founder:
28.

About the company:
I work for commercial and cultural clients in media and have my personal work. Design for a variety of media, including print, TV and interior. I provide direction and art-direction for animation, TV ads, series or shorts. And my work as an artist consists of painting and video installations.

Clients:
MTV Asia, Nickelodeon, Submarinechannel, Esquire, Volkskrant Magazine and Park Avenue.
Work has been featured internationally by magazines, books, websites and festivals such as Pictoplasma, Onedotzero, IdN magazine, Eye, DesignFlux, Creative Review, ITEMS, Playtimes, STASH, Hidden Track-Illusive I & II-Lemon Poppy Seed - Tres Logos (Die Gestalten Verlag), Newstoday, Cartoon Brew, Drawn, Motionographer, Cold Hard Flash, Feed, K10K, Shift Magazine Japan, No Fat Clips, Computerlove, DiK, Defunktion, Freistil and 3×3 Magazine.
Speaking engagements have included Pictoplasma Berlin and Pictoplasma New York, Kolla! Stockholm and Today’s Art Festival in The Hague. Besides these, I occasionally give guest classes for college and master students.
Group exhibitions in London, Berlin, Amsterdam, Eindhoven, Hong Kong, Beijing, Singapore, Paris and Barcelona.
Solo exhibitions in London, UK and Berlin, Germany.

Current project:
Working towards an exhibition of new paintings.

Source of inspiration:
When I paint, I'll be inspired by film. When I work on animation, I'll be inspired by painting.

My big idea:
The ambition is to create work from a personal point of view, that offers the viewers or users options to engage in an emotional connection to the work. Either on a very "simple" level of being entertained or through a more complex relation with a painting or an addition to an interior. I'm interested in the balance of offering enough "handles" to enter the work, but leaving room for personal interpretation, thus making the work as much "mine" as "thine".

Favourite tools:
PC, paint, pen.

Favourite website:
www.google.com

Hobby:
Watching and reading about movies.

Best advice I ever received:
Be patient.

Biggest blunder:
Nothing too disastrous. I might have knocked over a full cup of coffee in a meeting once.

Tips for professional colleagues:
Do what you like.

As an ambassador of Amsterdam, I would...
...ask myself what I am doing in Berlin.

Company website:
www.fonsschiedon.com

Company email address:

Web 2.0:
www.linkedin.com/in/fonsschiedon
www.vimeo.com/fonsschiedon
www.flickr.com/photos/fons/

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