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Jan Gogelein has become an expert on retail and brand experience design. To commercialise his expertise and marketing skills he has just started his own creative agency after years of experience in running an agency with others. His is a genuine entrepreneur and so founder of Gogelein Designers.
Company name:
Gogelein Designers.
Subsidiary:
WestEast (westeastconcepts.com); an European – Chinese cooperation with a full retail service desk (brand and concept design).
Company founding date:
July 1st, 2010.
Place of business:
The Hague, the Netherlands.
Names of founders:
Jan Gogelein.
Ages of founders:
Jan was born 11 April 1972 (39).
About the company:
Gogelein Designers has expertise in creating physical marketing concepts. They bring inspiration to big brands in the process of “Brand Innovation”. “Brand Innovation” includes the creation of retail formats, and the design of environments where brand and consumer come together. The tensions that exist between the needs of a brand and a consumer offer a series of opportunities and challenges, which Gogelein Designers accurately addresses.
Current project:
Development, design and deployment of retail concepts of the Veldhoven Group for the brands Sandwich, Stills, Turnover and NoNo.
Design of a retail format for Goodbaby China (300 stores), baby and children’s store.
The subsidiary WestEast facilitates the development of a strategy for the implementation of the brand Volvo in the Chinese market.
Source of inspiration:
The train trip between The Hague and Amsterdam.
My big idea:
There are vast opportunities in the field of interaction between brand and consumer. Think for instance of an optimal balance between online and retail environment, sustainable retailing, new pro-active target groups, and so on.
And creating Rotterdam its own festival that will be a mix of “Burning Man (Arizona, US)” and Amsterdam’s Robodock festival. Rotterdam docks are a great setting to host such a festival. Who knows?
Favourite tools:
The knowledge and experience of fellow businesses.
Favourite website:
www.bva-auctions.com/
Hobby:
My work!
Best advice I ever received:
A kite will only fly in opposing wind!
Biggest blunder:
Kiting with the wrong kite.
Secretly admiring:
Concrete Amsterdam
Greatest threat to your business:
The maneuvering between sandbanks requires a good steersman. We are in the rapids within our segment, and our challenge is to focus on our course.
Tips for professional colleagues:
Perseverance, and more attention to service orientation.
As an ambassador of Amsterdam, I would...
Bring all taxi fares back to € 5.-, and introduce more taxi’s and tuctuc’s in the city.
Company website:
www.gogelein.com
Company email address:
Web 2.0:
nl.linkedin.com/in/jangogelein