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Studio ÜberDutch advises companies on retail concept development and market thinking. Studio ÜberDutch is responsible for, among other things, the design of the Mexx retail outlets and also designed a new line of children’s furniture for children’s furniture manufacturer Geuter.
Company name:
Studio ÜberDutch.
Company founding date:
1 April 2006.
Place of business:
The Hague.
Names of founders:
Jan Gogelein and Roel Wijnterp.
Ages of founders:
Jan is 36.
Roel is 28.
About the company:
Studio ÜberDutch has expertise in the creation of physical marketing concepts. They also serve as inspirators in the “Brand Innovation” process for the bigger brands. One of the components of the “Brand Innovations” concept is the creation of retail formulas and the design of the products and interiors.
Studio ÜberDutch works for, among others, Illy, Mexx, Geuter and Björn Borg. The agency is characterized by its flexibility and dedication, and is a creator of new trends.
Current project:
Mexx retail outlet design, children’s furniture, Björn Borg retail concept development, beach furniture, and the development of its own retail formula.
Source of inspiration:
The train trip between The Hague and Amsterdam.
My big idea:
Giving Rotterdam its own festival that will be a mix of “Burning Man (Arizona)” and Amsterdam’s Robodock festival.
Favourite tools:
White river clay and sand paper.
Favourite website:
www.markushofer.at
Hobby:
Sculpting (in alabaster, marble and clay).
Best advice I ever received:
Per aspera ad astra (Through hardships to the stars).
Biggest blunder:
If I had known this, then Studio ÜberDutch would have been set up a lot earlier… so!
Tips for professional colleagues:
(Even) More collaboration!
As an ambassador of Amsterdam, I would...
Make more artists’ studios available.
Company website:
www.uberdutch.nl
Company email address: