Bond van Adverteerders

The BVA keeps a finger on the pulse of current market developments and, by doing so, creates an atmosphere in which the advertiser, the advertising agency, the medium and the government can operate as equal partners. The BVA thereby helps advertisers to earn higher returns on their in advertising investment.

As the lobby group for the advertising industry in the Netherlands, the BVA also serves as a nexus of the knowledge and strengths of all the associated advertisers. This makes the BVA a good discussion partner in the ongoing dialogue with the market and the government.

The BVA currently has just under 200 members that jointly represent more than 60 percent of all media spending. Eighty percent of the 100 advertisers are members of the BVA.