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Profile: Bo Reudler

His “slow white collection” gave him a fast start in the world of Design. Product designer Bo Reudler was quickly noticed by the international press and by international renowned trend watcher Li Edelkoort who personally selected his work for an exhibition in Tokyo at Issey Miyake’s private museum. Key words to his work are organic and magic. Reudler prefers his designs to tell a story that is guided by the natural forms of the materials he uses.

Bo Reudler

Company name:
Bo Reudler Studio.

Company founding date:
2005.

Place of business:
Amsterdam.

Name of founder:
Bo Reudler.

Age of founder:
30 (1979).

About the company:
We are a product and interior design studio, led by designer Bo Reudler. Based in Amsterdam.We are storytellers through matter. We love materials: following their hidden qualities to bring out their natural beauty, experimenting to discover things we could have never thought of. We love the immaterial: charging things with imagination and meaning.

Current project:
Haute Bamboo series of furniture to be presented in Milan this April.

Source of inspiration:
Nature.

My big idea:
Reconnection with nature.

Favourite tools:
My golden compass.

Favourite website:
www.design.nl
www.wikipedia.org
www.mixcloud.com

Hobby:
Collecting wild food.

Best advice I ever received:
It's not about the sprint but endurance on long distance.

Biggest blunder:
Working too hard.

Secret admiration for:
Donald Duck.

Biggest threat for your company:
Termites that eat my Slow White furniture.

Tips for professional colleagues:
Try to find your own voice in design and follow your intuition.

As an ambassador of Amsterdam, I would...
Paint the sky sheer blue.

Company website:
www.boreudler.com