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Profile: Julia Kortekaas
Julia Kortekaas works for …,Staat, a brand/concept agency specialized in designing brand experiences. The general public knows …,Staat for, among other things, the TNT Design post stamps that were issued last year and the Bols experience that won the Dutch Design Award.
Company name:
...,Staat.
Company founding date:
04-12-2000.
Place of business:
Amsterdam.
Names of founders:
Jochem Leegstra and Julia Kortekaas.
Ages of founders:
Jochem (1972) Julia (1974).
About the company:
The term, ‘Creative agency’, pretty much covers the company’s work.
Current project:
Concept and design of the Bread&Butter stand at Converse EMEA.
Brand strategy and design for a new premium coffee brand.
Nike Inc. considered design.
Source of inspiration:
People with creative drive and passion, and the context within which they live.
My big idea:
To live out my own dreams and to let others live out theirs.
Favourite tools:
Intuition and... paper, pen, a Mac and a nice handbag.
Favourite website:
Google & Hypem.
Hobby:
I don’t really like to describe my work as a hobby, but I like ...,staat, going out, the theatre / dance, cities and the sea.
Best advice I ever received:
Believe in yourself but learn from others.
Biggest blunder:
I make at least one little mistake every day.
Tips for professional colleagues:
Only create things you know you will be proud of.
As an ambassador of Amsterdam, I would...
Fight for a better healthcare system in Amsterdam (actually, make that the whole of the Netherlands).
Company website:
www.staatamsterdam.nl
Company email address:
Web 2.0:
www.staatamsterdam.blogspot.com en www.linkedin.com