Article
Profile: Julia Kortekaas
Julia Kortekaas works for …,Staat, a brand/concept agency specialized in designing brand ...
Article
Profile: Jasmijn Andringa
Jasmijn Andringa is a breath of fresh air in the world of advertising - and industry that ...
Article
Profile: Durk Hattink
When Durk Hattink did a job interview at Quote magazine, one of the questions the art director ...
Article
Profile: Caroline Bos
Art historian Caroline Bos and architect Ben van Berkel cofounded the architect’s firm, Van ...
Article
Profile: RVDA
Photographer Reinier van der Aart, alias RVDA, decided a few years ago to put away his surgical ...
Article
Profile: Joke Hoolboom
Joke Hoolboom has been the artistic manager and permanent director at Xynix Opera (XX) since ...
Article
Profile: Piet Boon
Piet Boon is a renowned furniture and interior designer. He and his wife, Karin, run a design ...
Article
Profile: Jeroen van Erp
Jeroen van Erp is a co-founder and Creative Director of the multidisciplinary design agency, Fabrique. The agency specializes in designing across the whole range of design disciplines: in many instances, the traditional boundaries between graphic design, industrial design, spatial design, and interactive media become almost completely indistinct. Jeroen is also engaged in projects for, among others, the Rijksmuseum, Nederlandse Spoorwegen (Netherlands Railways) and the Dutch Government. In addition, he is a guest lecturer at various educational institutions and a member of the board of the Netherlands Graphic Design Archive (NAGO for Nederlands Archief Grafisch Ontwerpen) and the Design & Emotion Society.
Company name:
Fabrique Communication and Design
Company founding date:
1 January 1992
1 February 2007 (Amsterdam office)
Place of business:
Delft / Amsterdam
Names of founders:
René Bubberman, Jeroen van Erp and Theo Wolters
Ages of founders:
46 / 48 / 53 respectively
About the company:
Fabrique develops vision, thinks along with the customer on strategies, brands and innovation and also does designing - preferably across the traditional boundaries of the design disciplines. In many instances, the traditional boundaries between graphic design, industrial design, spatial design and interactive media become almost completely indistinct; however, always with the same passion for designing. In the view of the agency, this is the only way to create apparently simple solutions, in the future, to complex and relevant issues. Over the years, the agency has won more than 100 awards and nominations, both nationally and internationally, for its work. In February 2007, the agency also opened a studio in Amsterdam.
Current project:
Many, including the redesign of the passenger process at Schiphol Airport, the development of an identity for Snellerpoort (a residential district in Woerden), new toilets under the aquarium building in Artis, post stamps for TNT Post and an online travel portal for D Reizen.
Source of inspiration:
Dennis Bergkamp
My big idea:
Taking Dennis Bergkamp from the trainer’s course and training him to become a designer.
Favourite tools:
Sound mixing consol
Favourite website:
Ebay.
Hobby:
Work
Best advice I ever received:
Stay curious
Biggest blunder:
Not hiring a number of people because I felt that they were too expensive.
Tips for professional colleagues:
If you have ambition, make sure that your 10th employee is the P&O Manager.
As an ambassador of Amsterdam, I would...
... be careful about telling everybody how nice it is to work here in Amsterdam: otherwise the city will only become even busier.
Company website:
www.fabrique.nl
Company email address:
Web 2.0:
Oh, it all becomes dated so quickly. I’m waiting for 4.0.